Hook readers with a strong headline

• Use clear and simple language
• Focus on the primary benefit of your lead magnet
• Create curiosity to encourage people to keep reading

Capture attention with captivating visuals

• Design a professional cover for your cheatsheets, ebooks, and other digital products
• Build trust by including a picture of yourself
• Use images that show the benefits of your lead magnet

Use branding that’s consistent with other marketing assets

• Include your logo on your landing page
• Use the same color scheme as your website and ads

Describe the benefits of your lead magnet

• Create a bulleted list of all the benefits
• List out all the features, then turn each feature into a benefit
• Instead of saying what people get, tell them why they should want it

Include your bio

• Introduce yourself
• List your credentials and tell people why they should listen to you
• Tell the story of how you came up with your lead magnet

Add social proof to back up your claims

• Include positive testimonials from past and current customers
• Display logos of companies you’ve worked with
• List any publications you’ve been featured in

Gather contact information with a lead capture form

• Keep your forms short—ideally just ask for their email and maybe their name
• Integrate the form with your email marketing platform to easily collect email addresses
• Test whether your audience responds better to an on-page form or a pop-up form

Get the conversion with a strong CTA

• Use action words like “get”, “claim”, and “subscribe”
• Write your CTA in the first person, as it has been shown to increase conversions by up to 90%
• Add a sense of urgency with words like “now” or “today” to encourage users to take action right this instant