01

Identify your target audience

• Is your audience primarily male or female? Younger or older? What are their interests? What are they trying to achieve?
• Look at your social media demographics to get a better idea of your target audience.

02

Determine what problems your target audience is trying to solve

• What are your audience’s biggest problems?
• See if there are any questions your audience consistently asks you.
• Create a lead magnet to solve one of these problems.

03

Discover what pain points your targets encounter while trying to solve those problems

• What’s preventing your audience from solving these problems?
• Can you come up with a solution that’s better than what’s currently out there?

04

Identify your lead magnet’s value proposition

• Why someone should download your lead magnet?
• Is your solution easier to understand or faster to implement than other solutions?
• Make sure you know what makes our lead magnet better than other similar lead magnets.

05

Choose what type of lead magnet will deliver the most value

• Based on data from Leadpages users, cheat sheets (34%), checklists (27%), and ebooks (24%) have the highest conversion rates.
• Cheat sheets and checklists are great for simple problems/solutions.
• More complicated topics might require longer lead magnets, like guides or ebooks.

06

Name your lead magnet

• Come up with a title that’s benefit-rich, creates curiosity, and immediately tells people why they should want it.
• Use some proven naming formulas, including
  How to…
  How I…
  The Complete Guide to…

07

Write and design your lead magnet

• Start by reading other lead magnets in your industry that cover similar subjects. What do they do well and what can be improved upon
• Create an outline for your content and list all the information you want to cover.
• Write a rough draft and then have at least one other person review it and offer suggestions.
• Design a professional-looking cover and a few images and graphics to use throughout the content. Services like Canva offer a number of templates that you can use if you’re not a designer, or you can hire a freelance designer through sites like Fiverr.

08

Build your lead magnet landing page (squeeze page)

• Use a landing page builder like Leadpages to simplify the process.
• Choose a template that suits your brand and lead magnet.
• Use an attention-grabbing headline and benefit-rich copy.
• Include an image of your lead magnet. If it’s a digital product you can use a screenshot or create a cover.
• Keep your lead-gen form short. Just ask for their email, and maybe their name if that’s absolutely necessary.

09

Build your thank you page

• Thank users for downloading your lead magnet.
• Tell them where/how they can access their content.

10

Create your delivery email

• If you’re a Leadpages user, delivering lead magnets via email is easy. Leadpages offers a lead magnet delivery system that allows you to create and automatically send your lead magnet as soon as someone requests it on your landing page.
• You can also create and deliver your lead magnet using an email marketing platform, such as Mailchimp, Aweber, or Active Campaign. Leadpages integrates seamlessly with all the leading email marketing tools.

11

Promote your lead magnet

Spread the word about your lead magnet…

• On your website with alert bars and pop-ups.
• On your blog with calls to action within your posts and at the end of your posts.
• On Google and Facebook with PPC ads